World Franchise Centre



“Italian Lingerie Company”

Country of Origin:


Operational/Signed (Outlets)

  • Italy  
  • Azerbaijan  
  • Belarus  
  • Bulgaria  
  • Kazakhstan  
  • Kuwait  
  • Russian Federation  
  • UAE  
  • Uzbekistan  


  • Bahrain
  • Egypt
  • Jordan
  • Lebanon
  • Oman
  • Qatar
  • Saudi Arabia
  • Northern Africa

An Italian Lingerie Company that is a leading player in the International fashion industry, INCANTO Fashion Group is a multi-brand company that was founded in 1993 and is headquartered in Desenzano del Garda, Italy. With approximately 300 shops across continental Europe, INCANTO has quickly and successfully become one of their well-established and recognized brands. By offering high-quality, fashionable products at affordable prices, INCANTO is well-positioned to also be successful in new markets.

A cosmopolitan team of designers led my renowned Creative Director & Fashion Designer, Claudia Santoro, are inspired by Italian traditions and the latest fashion trends creating contemporary ways of presenting feminine sensuality. INCANTO offers a wide variety of basic and fashion collections for women, including:

  • Lingerie
  • Hoisery
  • Night and Leasiurewear
  • Swim and Beachwear
  • Accessories

There are also optional Men's and Children's collections.

Franchising of the INCANTO brand commenced in 2006 and approximately 25% of the expanding network is via Franchising as of 2016. INCANTO Fashion Group has appointed Siniora Group International, a Doha-based investment holding group, to lead its strategic growth initiative of the INCANTO brand across the MENA region.

Training & Support

  • Site Selection
  • Turnkey Design Concept
  • Inventory Planning & Buying
  • Retail Operation & Merchandising
  • Advertising & Promotion
  • Operational Support Services

Unique Business Proposition

  • A proven retail and business model
  • An international position in the undergarment segment
  • An innovative and trendy "turnkey" shop concept
  • Attractive return on investment
  • Skilled and professional assistance during every stage of business

Investor Profile

  • A strong desire to succeed
  • Long-term dedication to the business
  • Financial capability and stability to support multi-shop development schedule
  • Knowledge of the local market and customer
  • Ability to secure desirable shop locations in a timely manner
  • Retail/Franchising experience preferable

International Licence Fee: Upon Application

PaulYuliya Bilous will be managing your enquiry.



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
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