Mad Mex

Mad Mex

World Franchise Centre

Mad Mex

Mad Mex

“Australia's leading Fresh & Healthy Fast Casual Mexican Brand”

Country of Origin:


Operational/Signed (Outlets)

  • Australia - (67)
  • New Zealand - (10)


  • South East Asia
  • Middle East
  • Europe
  • India
  • Japan
  • S. Korea
  • China
  • Turkey
  • Worldwide

Mad Mex, one of Australia's most popular fresh Mexican grill franchises, is gearing up for overseas expansion into Southeast Asia and the Middle East.

This hugely successful 'fast casual' dining franchise, which creates fresh Baja-Mexican food using authentic Mexican ingredients and recipes with a Californian influence, is looking to grow its international footprint in the Southeast Asian and Middle East regions with the right partners.

While fast casual dining and fresh, healthy Mexican food are both relatively new concepts, they are already dominating the restaurant industry. In nine years, Mad Mex has grown to 65 stores in Australia and New Zealand, with a further 15 openings planned for 2016.

The Mad Mex brand is a little cheeky, a little quirky and a whole lot of fun. There are different Mad Mex store formats to allow for location-specific customisation and all stores boast a chilled, fun fiesta-inspired atmosphere which makes a fantastic setting for a quick bite or a meal with la familia.

While the food at Mad Mex is served quickly, freshness and quality are absolutely paramount. Using only the highest quality ingredients, each Mad Mex store prepares delicious guacamole using fresh avocados as well as slow-roasted and freshly grilled meats, daily. The Mad Mex menu is customisable, allowing customers to choose exactly what makes up their meal and tailor it to their personal tastes and dietary requirements.

"Mad Mex was recently ranked #5 in the Top 10 Australian Franchises. Having been at the forefront of this demand in both the Australian and New Zealand markets, we know this demand is about to explode internationally. We believe our tried and tested concept, processes and expertise provide the perfect opportunity for the right Master Franchisee to be a leader in this category in their region."

For its international expansion, Mad Mex is looking for outstanding partners with a proven track record in business and a vision and passion for this hugely exciting, growing category.

Initial Training and Support:

Mad Mex has a team of internationally experienced staff who provide full assistance to the Master Franchisee including menu development, site selection, store design, training, and ongoing support. The business directors have been involved in some of Australia's most successful businesses, both local and international operations, over the last 20 years and can bring a wealth of expertise to the partnership.

Ongoing Support:

Our Master Franchisees receive a wide range of support across all facets of the business including but not limited to: Operations, Training, Marketing, I.T., Supply Chain, Leasing and New Store Design. A dedicated Regional Operations Manager will be appointed to support and assist you as a first point of contact for all your queries including: training, support and on-going operational needs.

Unique Business Proposition

  • High Growth Market
    • Fast Casual" service restaurant sector is growing rapidly
    • Mad Mex leads with -
      • Quality customized food
      • Fresh and healthy ingredients
      • Vibrant, edgy & cool environments
      • Alcoholic beverages for maximum mealtime relevance
  • Mix of profitable and proven store types
    • Food Courts & Fringe Food Courts
    • Entertainment and leisure precincts in shopping centers
    • High Street locations as well as airports and train stations
  • Familia Values
    • Passionate founder and experienced executive team with global experience
    • Strong established systems
    • Fun, dynamic corporate culture
  • Strong Supply Chain
    • Designed for international growth
    • Cost and quality at a competitive advantage
    • Accelerated new product development
  • Great Customers
    • Award winning, cool edgy young brand
    • Permits customers to feel good and not guilty about food choice
    • Appeals to Gen Y & Gen Z customers
    • Healthy options appeal to older 30+ age-groups outside the traditional fast food target

Investor Profile
The ideal Candidate will have:

  • Strong passion for providing an outstanding customer experience
  • Proven multi-unit retail / restaurant operator
  • Existing support office know how and infrastructure
  • Strong regional / local market knowledge
  • Net worth and liquidity to fund multi-unit launch

International Licence Fee: Upon Application

PaulTroy Franklin will be managing your enquiry.



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.

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