World Franchise Centre



“malaysia's no.1 children's apparel brand”

Country of Origin:


Operational/Signed (Outlets)

  • Malaysia - (110)
  • Singapore - (14)
  • UAE - (4)
  • India - (3)
  • Philippines - (3)
  • Myanmar - (1)
  • Lebanon - (1)
  • Oman - (1)
  • Libya - (1)
  • Yemen - (1)


  • Taiwan
  • China
  • Laos
  • Cambodia
  • Vietnam
  • Thailand
  • Indonesia
  • Kuwait
  • Bahrain
  • Qatar
  • Saudi Arabia
  • S. Korea
  • Japan

PONEY Group is a leading retailer and brand marketer, specializing in a wide range of comfortable and fashionable apparels and related products for children (from newborns to pre-teens).

The journey began 25 years ago, with the pure passion to create something good for the children. PONEY was founded in Malaysia in 1992 with the first PONEY store opened at the Mines Shopping Centre in Kuala Lumpur. Since then PONEY has grown to more than 200 stores and sales distribution points across 10 countries in Asia and the Middle East region.

Never resting on our laurels, we continually strive to spread the ethos of providing wonderful experiences and long lasting happiness that accompanies a child's formative years.

Join PONEY as our franchise partner, and build the world no. 1 kids fashion brand together.

PONEY provides:

  • Operating under the umbrella of PONEY- a brand associates with quality products and kids' happiness
  • The exclusive right to operate the business in the agreed territory or country
  • 4 seasonal collections, more than 1000 designs released every year. All the products are designed by our in house designers, on trend with the latest fashion and market demands.
  • Benefit from the proven retail business model, more than 25 years in the market and we are still growing.
  • Comprehensive support and trainings

Unique Business Proposition

  • Family owned business, managed by a team of retail professionals.
  • More than 25 years in the children apparel industry, our operation system is refined and improved over the years to catch up with the ever changing business environment.
  • Strict process in products sourcing and quality control, PONEY has always taken prides in our high quality children apparels.
  • 2 brands- PONEY and PONEY Enfants to target different market segment.
  • Multi channels distributions- boutique, consignment counter, outlet, fair and e commerce. We are working towards the direction of opening large format store and Omni channel.

Investor Profile

We are now seeking for franchise partners who are:

  • Interested in children apparel business and committed to grow the business
  • Possessing adequate capital to invest in the starting up of the business and sustaining the operation
  • Experience in retail industry is preferred but not mandatory.

International Licence Fee: Upon Application

PaulTroy Franklin will be managing your enquiry.



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.

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