Project Pie

Project Pie

World Franchise Centre

Project Pie

Project Pie

“Fast Casual, Artisan Pizza, One Size, One Price”

Country of Origin:


Operational/Signed (Outlets)

  • USA - (25)


  • UAE
  • Saudi Arabia
  • Qatar
  • Oman
  • Kuwait
  • Bahrain
  • Turkey
  • Lebanon
  • Morocco
  • Algeria
  • Tunisia
  • Egypt

Design it, Build it and Eat it

Project Pie, located in Carlsbad, CA is a contemporary southern California approach to Fast Casula Artisan Pizza. Our artisan approach is based on designing and building your pizza in front of you, by hand with only the higest quality ingredients, baked in our Wood Stone Oven at 600° in about two minutes.

Not your parents pizza place...

One size pizza, one price, custom built to your individual tastes with unlimited toppings and super food choices served to you in a shiek, trendy industiral environment.

Everything about Project Pie suggests and reflects simplicity and a desire to please our guests at the store and partnership levels.

In a world full of 'bad pizza' we've taken out the delivery, allow you to make your own or order one of our 9 suggested pizzas and modify it as you like.

Our laid back store design, coupled with a very approachable environment makes Project Pie a unique concept for the fast-paced, in-touch millenial consumer in the Middle East.

Training and support starts with development and the internal support to bring the agreement together. Every departmental resource is available to you from MAM Food Co as well as Project Pie USA.

The work built to design and build out our relationship only strengthens store level design, operations and marketing.


In store training is free or absorbed into the Franchise Fee. This in-store training will take place in Dubai, United Arab Emirates. In store training is skills based and is about 3 weeks.

Above store training is 3 days long, takes place at the MAM Food Co corporate office in Dubai, UAE.

Unique Business Proposition

  • Everyday Artisian Pizza built by You
  • One size, one price, unlimited toppings
  • Named #1 Emerging brand by Yelp and one of the "hot brands to watch"
  • A great vibe, lively music and timeless design
  • Not a 'cut & paste concept' We encourage incorporation of local custom and culture
  • Understand the MENA Millennial

Investor Profile
Energized companies with a youthful culture that seeks a partner with the same CHARACTER who is willing to be transparent, collaborative, profit minded AND ready for a fast-paced, no nonsense approach to business.

Owner and Operators, not brand collectors.

Five to ten years of existing Food & Beverage partners or Retailers with similar experience.

Preferred experience with other Western Brands or Companies.

A willingness to learn and live Project Pie & its culture and unique vibe.

English is required.

In-country representation, no remote owners.

No competitive pizza brands.

A proven history of working with a Franchisor, success brand management, guest relationship, store design, site selection, Menu Management and Product Development & Extension.

While self-funding is a preference, a minimum of US$5.0 Million of working capital is required.

The ability to sustain a build-out schedule through a growth curve that has not yet reached store level profitability.

International Licence Fee: Upon Application

PaulMartin Hancock will be managing your enquiry.



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
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