World Franchise Centre



“Number 1 convenience store concept in the Middle East”

Country of Origin:


Operational/Signed (Outlets)

  • UAE - (64)
  • Oman - (2)


  • Saudi Arabia
  • Qatar
  • Gulf Cooperation Council
  • UAE

Freshplus is the Number 1 convenience store concept in the region. Established after years of research, it offers a wide range of value- added quality products and exceptional customer service in a modern environment.; Freshplus makes convenience shopping a memorable experience second to none, with fresh produce and everyday items at affordable prices.

Size: 70 to 100 sq. m.

Perfect setting is in Office buildings, free zone areas, hospitals, metro stations and metro links, airports, shopping malls, neighborhood locations.

  • The know-how
    • Emarat's vast experience in the F&B industry will benefit you throughout the entire process and beyond!
  • Staff Training
    • The Franchisee and their appointed manager will receive up to six weeks of intensive training.
    • Franchisee staff will receive up to four weeks of training in dedicated training facilities as well as on the job.
  • Operations
    • Regular visits will be made by an experienced field representative to ensure the operation is running smoothly and specialist support teams for each brand can provide any assistance that may be required.
  • Comprehensive Training and Operation Manuals
    • Our manuals have been designed to provide a basis for ongoing training as well as provide answers to intermittent operational issues and questions.
  • Site Selection and Shop Fitting
    • The Franchisee is provided with comprehensive guidelines to assist shop selection and ultimately all locations have to be approved by the franchisor.
  • Marketing
    • The Franchisee will participate in at least six major promotions annually as part of the corporation's network, in addition to a constant supply of marketing support materials.
  • Point of Sale System
    • Systems and IT are the heart of every modern retail business. The corporation has invested heavily in IT to ensure strong support and relevant data for the franchisee.
  • Opening Support Emarat provides a comprehensive opening package including marketing materials and special opening offers.

Franchisees have the option to combine the two brands Freshplus & Bakeria under one roof by signing two agreements for a special discounted package of US$ 33,000. size : from 70 - 100
Visit the Bakeria Profile here

Unique Business Proposition

  • Years of research and hard work resulted in the birth of the Emarat Freshplus. It unique and modern design has established it as the number one convenience store concept in the region.
  • What makes Freshplus stand out?
  • Developed using many years experience
  • Focused on fresh and ready to eat foods
  • Bright and welcoming environment
  • Use of latest information technology
  • Exceptional customer service
  • Product range that reflects customers requirements
  • Adaptable size from 45 sq. mt.
  • Freshplus convenience stores offer you an ambience that is second to none. The diversity of its fresh food offer comes complete with the Bakery and Café Arabicca corner to ensure that the shop offers a large range of freshly baked goods and hot and cold beverages around the clock.

Investor Profile
Emarat is looking for franchisees that meet the following criteria:

  • Investors looking to purchase a proven business concept
  • Ability to work within a system
  • Financial stability
  • A proactive approach to the retail market
  • Good business ethics
  • Existing business portfolio with evidence of professional management
  • Preferably with an experience in F&B

International Licence Fee: Upon Application

PaulSary Hamway will be managing your enquiry.



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.

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