World Franchise Centre



“A modern takeaway bakery-café”

Country of Origin:


Operational/Signed (Outlets)

  • UAE - (37)
  • Oman - (2)


  • Saudi Arabia
  • Qatar
  • Gulf Cooperation Council
  • UAE

Launched in July 2004, Bakeria is a first of its kind concept across the Middle East. It is a takeaway bakery-café providing a variety of fresh products at affordable prices. Catering to a wide range of customers, Bakeria's uniqueness has evolved from the wide variety of bakery products, from freshly baked breads and pastries to sandwiches made to order. It's the perfect place for customers 'on the go'.

Size: 35 to 50 sq. m. along with Cafe Arabicca

Location: Office buildings, free -zone areas, hospitals, metro stations and metro links, airports, shopping malls, neighborhood locations.

  • The know-how
    • Emarat's vast experience in the F&B industry will benefit you throughout the entire process and beyond!
  • Staff Training
    • The Franchisee and their appointed manager will receive up to six weeks of intensive training.
    • Franchisee staff will receive up to four weeks of training in dedicated training facilities as well as on the job.
  • Operations
    • Regular visits will be made by an experienced field representative to ensure the operation is running smoothly and specialist support teams for each brand can provide any assistance that may be required.
  • Comprehensive Training and Operation Manuals
    • Our manuals have been designed to provide a basis for ongoing training as well as provide answers to intermittent operational issues and questions.
  • Site Selection and Shop Fitting
    • The Franchisee is provided with comprehensive guidelines to assist shop selection and ultimately all locations have to be approved by the franchisor.
  • Marketing
    • The Franchisee will participate in at least six major promotions annually as part of the corporation's network, in addition to a constant supply of marketing support materials.
  • Point of Sale System
    • Systems and IT are the heart of every modern retail business. The corporation has invested heavily in IT to ensure strong support and relevant data for the franchisee.
  • Opening Support Emarat provides a comprehensive opening package including marketing materials and special opening offers.

Franchisees have the option to combine the two brands Freshplus & Bakeria under one roof by signing two agreements for a special discounted package of US$ 33,000. size : from 70 - 100
Visit the Freshplus Profile here

Unique Business Proposition

  • Emarat opened the doors to its first Bakeria in July 2004. Bakeria has surpassed all expectations and was an instant success with consumers.
  • What makes Bakeria stand out?
  • Products are baked in the shop
  • Freshly produced throughout the day
  • Friendly well trained staff
  • Appeals to a large variety of people
  • Priced to encourage everyday purchase
  • Conveniently located
  • Produced to exceed international standards
  • The shops have built an enviable reputation for consistent quality and product innovation with over 30 locations throughout Dubai and the Northern Emirates.
  • Bakeria Franchisee will enjoy the privilege of proudly serving our Café Arabicca which is offering a complete range of hot and cold beverages, and providing the perfect companion to the Bakeria brand.
  • Both the brands deliver something that no other brand in its class has achieved, great tasting coffee with a strong fresh food offer under one roof.

Investor Profile
Emarat is looking for franchisees that meet the following criteria:

  • Investors looking to purchase a proven business concept
  • Ability to work within a system
  • Financial stability
  • A proactive approach to the retail market
  • Good business ethics
  • Existing business portfolio with evidence of professional management
  • Preferably with an experience in F&B

International Licence Fee: Upon Application

PaulSary Hamway will be managing your enquiry.



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.

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