Sweet Factory

Sweet Factory

World Franchise Centre

Sweet Factory

Sweet Factory

“Eat sweets be happy”

Country of Origin:


Operational/Signed (Outlets)

  • UAE  
  • Japan  
  • Canada  
  • USA  
  • Iraq  
  • Azerbaijan  
  • Pakistan  
  • Jordan  
  • Lebanon  
  • Kuwait  
  • Qatar  
  • Oman  
  • Ireland  


  • Europe
  • Eastern Europe
  • Latin America
  • Middle East
  • Africa

Founded in 1986, with the first shop in UK, Sweet Factory is the world's leading Pick 'n' Mix confectionery brand. Sweet Factory combines fun and excitement with colorful confectionary with a "mix, weigh, pay" concept where all products retail at the same price.

Sweet and sour jellies, marshmallows, fudge, coated fruits and nuts, chocolate treats, hard candy and gift items are some of the items displayed attractively and conveniently in specially designed bins. From old favorites and traditional products to new taste sensations Franchisees have the flexibility to determine their own product range from preapproved suppliers according to their local market needs. With some vegetarian products most sweets contain natural colorings and flavors.

Sweet Factory is truly a global brand. Its worldwide success is attributed to good business sense, careful planning and attention to detail in all aspects. Quality products, fun and attractive outlets, superior customer service sets Sweet Factory apart from its competitors.

The Sweet Factory at present has Franchisees in many countries around the world whom have achieved success utilizing the designs, intellectual property, manuals and training provided by Sweet Factory Franchising. This is an excellent Franchise opportunity for investors seeking a business with limited risk, affordable investment, appealing products and high returns. With the support of its Franchisees Sweet Factory is committed to maintaining its leadership as the world's leading retailer of Pick 'n' Mix sweets.

Sweet Factory with a strong quick to respond philosophy offers full training and support for Franchisees across all facets of initializing and operating a franchise

  • Assistance in financial planning, sales and marketing support
  • Assistance in site selection
  • Development, design and layout support for different retail environments from kiosks to inline shops
  • Initial onsite training, operating manuals, staff handouts
  • Ongoing business consultation, marketing support, review and performance analysis
  • Assistance in product procurement
  • Annual consultation visits and operational support
  • Innovative, targeted local and regional marketing plans
  • Assistance in website setup, local language integration, brand development and social media reach

Unique Business Proposition

  • World's leading brand for Pick 'n' Mix sweets
  • One price for all sweets, self-service "mix, weigh, pay"
  • Immediate recognition for being part of a successful brand
  • Both concession and inline shop options in shopping malls, airports, train stations, high end suburban strip centers, college campuses and universities and urban or downtown outlets
  • Initial investment can be very low for concession/kiosk outlets
  • Impulse buy, wide customer base from all ages
  • Fun, colorful high quality products displayed in durable equipment
  • Halal certified products for countries that require it
  • Flexibility for franchisees in determining their own product selection and range according to their markets
  • Over 100 sweets to choose from
  • Easy to operate, minimal retail experience required

Investor Profile

  • Passion for building and maintaining the Sweet Factory brand and concept
  • Commitment to creating a fun experience in each and every location
  • Well capitalized food or retail operator
  • Organizational structure with warehouse and support services is an added advantage
  • Knowledge of local business practices

International Licence Fee: Upon Application

PaulKit Brinkley will be managing your enquiry.



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.

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