malaysia's no.1 children's apparel brand

Malaysia Malaysia


PONEY is a leading retailer specializing in a wide range of comfortable and fashionable apparel and related products for children. Founded in Malaysia in 1992 PONEY has grown to more than 200 stores and sales distribution points across 10 countries in Asia and the Middle East region.

Unique Business Proposition

Troy Franklin

Troy Franklin will be managing your enquiry.

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  • Expert in the children apparel industry, our operation system is refined and improved over the years to catch up with the ever changing business environment.
  • Strict process in products sourcing and quality control, Poney has always taken prides in our high quality children apparels.
  • 2 brands- Poney and Poney Enfants to target different market segment.
  • Multi channels distributions- large format store, boutique, outlet, consignment counter and E-commerce.
  • We are working towards omnichannel, integrating the offline and online channels, offering a new shopping experience without boundaries.
Troy Franklin

Troy Franklin will be managing your enquiry.

Enquire about Brand


PONEY Brochures

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Start Your New Retail Journey Today

Established in 1992, Poney is now a leading children fashion brand providing comfortable and trendy clothing for children (new born to pre-teen). Poney currently has presence across Asia, Middle East region and multiple e-commerce marketplaces.

Multichannel and integrated system allows Poney to provide an efficient and sustainable business model for our partners. Be a part of our Poney family, join us now to build a successful business together!

Poney provides:

  1. Operating under the umbrella of PONEY- a brand associates with quality products and kids' happiness
  2. The exclusive right to operate the business in the agreed territory or country
  3. 4 seasonal collections, more than 1000 designs released every year. All the products are designed in house, on trend with the latest fashion and market demands.
  4. Benefit from the proven and sustainable retail business model.
  5. Comprehensive support and trainings


Investor Profile

We are now seeking for franchise partners who are:

  1. Interested in children apparel business
  2. Committed to grow the business
  3. Experience in retail industry is preferred


  • Taiwan
  • China
  • Laos
  • Cambodia
  • Vietnam
  • Thailand
  • Indonesia
  • Kuwait
  • Bahrain
  • Qatar
  • Saudi Arabia
  • S. Korea
  • Japan


  • Malaysia (110)
  • Singapore (14)
  • UAE (4)
  • India (3)
  • Philippines (3)
  • Myanmar (1)
  • Lebanon (1)
  • Oman (1)
  • Libya (1)
  • Yemen (1)


PONEY Brochures

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PONEY Gallery

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