Mucho Burrito

Mucho Burrito

World Franchise Centre

Brand Details

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Mucho Burrito
Country of Origin: Canada
Mucho Burrito Mexican food franchise.

Mucho Burrito™ is the new alternative to Mexican food. Headquartered in Mississauga, Ontario Canada, Mucho Burrito™ is one of the hottest restaurant concepts to enter Canada - and we'll be opening in the USA June 2010. We feature large and small, white or whole wheat, hand-rolled burritos and tacos, made to order with the freshest, healthiest ingredients!

Mucho Burrito™ franchise gives you the opportunity to: delivery a Mexican gourmet product to a virtually untapped world market; get support from a targeted, effective, ongoing advertising initiative; take advantage of a comprehensive training program; gain a knowledgeable field operation support team; get help with site selection and lease negotiation. All this and Johnny Mucho, too!

The founders, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as "Mucho food with Mucho quality." Their mission from the inception - to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Can Mexican food can be gourmet! You bet your burrito! And Mucho Burrito™ is proving it. We hit just the right notes with our made-to-order menu. Just one taste of our hand-rolled burritos, tacos and quesadillas will tell you how much effort we put into our mouthwatering products. And that means more mouthwatering customers to your store! Our tender "barbacoa" (shredded beef) and "carnitas" (shredded pork) are slow-cooked (about 8 hours!) in an on-site roasting oven, retaining the tantalizing flavor of the Mexican seasonings we amply apply. There's a reason these meats are marinated overnight - it's called "succulent!" Delicious salsas and guacamoles are made daily.

Experience a taste of success! The fast-casual market is one of the fastest-growing segments of the food service industry. Customers are ready for a whole, new upscale, gourmet Mexican dining experience; and Mucho Burrito will be right there to supply it!

Support

Store Design
Training: Classroom lectures. Hands-on training,
Marketing & Advertising Support
Ongoing Support
Business Synergy
Corporate Integrity

Unique Selling Points

  • A fantastic range of Healthy and Great Tasting food
  • 25 restaurants in Canada
  • 50 new locations in North America in 2010
  • Voted "One to Watch" - QSR magazine, July 2005
  • #175 in Entrepreneur magazine, Franchise 500 for 2008
  • Founders voted Entrepreneurs of the Year - Foodservice & Hospitality 2006
  • Unique Experience with full nutritional disclosure
  • Menu to deliver on all three day parts of each day (Breakfast, Lunch & Dinner)
  • We make all our food fresh daily, from premium ingredients with as little added fat and sodium as possible. We believe in promoting healthy lifestyles and do this by allowing YOU to create a meal exactly as YOU like it. YOU can create as healthy of a meal

Operational Countries (No. outlets)

  • Canada - (25)

Expansion Countries:

  • Czech Republic
  • Russia
  • Europe
  • Eastern Europe
  • Middle East
  • Asia

Investor Profile
Types of franchise: Multiple unit developer agreements, regional developers and exclusive developers for Russia (Moscow) and Czech Republic

Target profiles:

  • Restaurant operations groups
  • Food manufacturers
  • Food distributors
  • Commercial real estate developers
  • Retail operations groups

Qualification criteria:

  • The person or Group has previous Retail or Restaurant experience.
  • Groups or Individual Investors that have the financial capital to operate the business and meet or exceed the brandz development schedule.
  • Groups or Individual Investors with the resources to build a business enterprise or have one currently in place.
  • They understand the financial and time commitment for the term of the Franchise Agreement (10 years) of operations
  • The group will have knowledge and or understanding of the following areas
    • Customer Service
    • P&L
    • Real Estate
    • Development
    • People
    • Training
  • The idea candidate will come from the following disciplines.
    • Retail
    • Restaurants
    • Manufacturing
    • Supply chain - Distribution
    • Real Estate Investments
  • Financial requirements
  • Groups that understand how marketing plays a critical role in the brand and its effectiveness to grow market shares
  • Understand Franchise and Franchisor relationships.

International Licence Fee: Upon Application

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