Extreme Pita

Extreme Pita

World Franchise Centre

Brand Details

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Extreme Pita
Country of Origin: Canada
Extreme Pita Fast, fresh, fun, and full of flavour.

Brand Promise: Extreme Pita, with over 250 locations in Canada and the USA, offers a fantastic range of healthy great tasting food for busy, active individuals and families who want to live life to the fullest (extreme) from a company that doesn't believe healthy has to taste bad or be boring. We're dedicated to our product, to our franchisees and to our customers - making Extreme Pita an extremely reliable company to do business with.

At Extreme Pita we're fast, fresh, fun, and full of flavour. Besides all that, we're EXTREME when it comes to our commitment to creating a unique product bursting with ingredients that are healthy. The market is changing, we all know that, more and more consumers are no longer willing to sacrifice their health in the food decisions they make. It's not about saving a dollar or even paying more, it's all about freshness and quality something we at Extreme feel our customers deserve.

Here's the cool part - we can customize every rolled pita to suit the individual tastes of health conscious customers like you. Lunch, dinner and late night menu items include our Extreme Club, Philly Cheese Steak, Grilled Chicken, Gyros, and Falafel, all combined with a choice of different vegetable varieties served fresh or sautéed to perfection right in front of your eyes.

We have always worked towards doing our part in creating a more sustainable environment. We recycle and reuse and we exhaust every effort to reduce waste in our kitchens.

In the build out of our restaurants we spec in programmable thermostats to reduce wasted energy, we utilize energy efficient light bulbs and efficient plumbing fixtures. Being green is an ongoing effort and we are committed to the challenge of reducing our carbon footprint as a brand, by working with vendors who will offer sound green focused solutions to our operators.

Full international training and support provide at head office and franchisee market.

Unique Selling Points

  • A fantastic range of Healthy and Great Tasting food for busy, active individuals who want to live their life to the fullest (extreme) from a company that doesn't believe healthy eating has to taste bad or be boring
  • 250 restaurants in Canada and the US
  • New Restaurant Opening every week
  • Voted
  • #175 in Entrepreneur magazine, Franchise 500 for 2008
  • Founders voted Entrepreneurs of the Year - Foodservice & Hospitality 2006
  • Less Bread, More Fillings = more flavorful
  • Delivers on the health promise and vegetarian representation
  • Extremely portable
  • Great Tasting Hot or Cold
  • Great platform for menu including Breakfast Pita and Pita Pizza and Fresh Tossed Salads
  • Unique Experience with full nutritional disclosure
  • Menu to deliver on all three day parts of each day (Breakfast, Lunch & Dinner)
  • Today more than ever, people are turning away from traditional fast foods and discovering the benefits of fresh and healthy food.
  • Research shows all age groups are concerned about the food they eat. Extreme Pita is meeting all the expectations of today's consumers who are looking for a quality healthy alternative. We proudly display this for customers to see.

Operational Countries (No. outlets)

  • Canada - (215)
  • USA - (31)

Expansion Countries:

  • Czech Republic
  • Russia
  • Europe
  • Eastern Europe
  • Middle East
  • Asia

Investor Profile
Types of franchise: Multiple unit developer agreements, regional developers and exclusive developers for Russia (Moscow) and Czech Republic

Target profiles:

  • Restaurant operations groups
  • Food manufacturers
  • Food distributors
  • Commercial real estate developers
  • Retail operations groups

Qualification criteria:

  • The person or Group has previous Retail or Restaurant experience.
  • Groups or Individual Investors that have the financial capital to operate the business and meet or exceed the brandz development schedule.
  • Groups or Individual Investors with the resources to build a business enterprise or have one currently in place.
  • They understand the financial and time commitment for the term of the Franchise Agreement (10 years) of operations
  • The group will have knowledge and or understanding of the following areas
    • Customer Service
    • P&L
    • Real Estate
    • Development
    • People
    • Training
  • The idea candidate will come from the following disciplines.
    • Retail
    • Restaurants
    • Manufacturing
    • Supply chain - Distribution
    • Real Estate Investments
  • Financial requirements (See Licence fee details)
  • Groups that understand how marketing plays a critical role in the brand and its effectiveness to grow market shares
  • Understand Franchise and Franchisor relationships.

International Licence Fee: Upon application.

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