Mary Brown's Chicken & Taters

Mary Brown's Chicken & Taters

World Franchise Centre

Mary Brown's Chicken & Taters

Mary Brown's Chicken & Taters


“Made Fresh from ScratchTM chicken and taters”

Country of Origin:
Canada
Canada

 

Operational/Signed (Outlets)

  • Worldwide - (150)
  • Canada - (145)

Planned/Available

  • Middle East
  • Africa
  • Europe

Mary Brown's Chicken & Taters originated in the province of Newfoundland & Labrador, Canada, in 1969. From the beginning, the brand possessed two distinct strengths: a delicious recipe for southern fried chicken and the genuine hospitality of Newfoundlanders. 50 years later, these pillars remain the foundation of Mary Brown's success.



The brand has expanded exponentially since 2007 when it was purchased by Gregory Roberts, a Newfoundland-born entrepreneur. Under Roberts' leadership, Mary Brown's more than doubled in store locations since 2007, making it one of Canada's fastest-growing franchises.

Today, Mary Brown's has more than 145 locations and is the largest Canadian quick serve chicken restaurant. Projected growth is to reach 200 locations by 2020 in the Canadian market alone.

STORE MODELS

Flagship Store: 2,200-3,000 sq. ft./204-279 sq. metres
Full Store: 1,500-2,200 sq. ft./139-204 sq. metres
Express Model: 500-900 sq. ft./46-84 sq. metres

MENU

Mary Brown's menu is centered on chicken golden, crispy, juicy and 'crave-able' paired with tasty potato wedges called Taters. Core menu options include Signature Chicken & Taters, Big Mary Chicken Sandwich, Chicken Wraps, Poutines, Chicken Pop-InsTM, Salads and Desserts. Vegetarian and other flavour options are available in select areas.

QUALITY

Premium quality is intrinsic to Mary Brown's approach. The food is prepared in small batches, marinated, breaded and hand cut using methodologies that have been honed for 50 years. Cooking is done in Mary Brown's proprietary cookers unique, exclusive technology that uses heat rather than pressure to seal in flavour and ensure a light, golden, delicious result every time.

In an industry dominated by 'rushed' and 'pre-fabricated' food, Mary Brown's is set apart by a Made Fresh from ScratchTM approach. Preparing food fresh daily in each store from locally farmed chicken and potatoes is the key to the amazing taste of Mary Brown's menu.

TECHNOLOGY

Mary Brown's leverages the latest technology to optimize sales/profitability and Guest satisfaction. These include:

Digital Guest Satisfaction System. Our state-of-the art online feedback system provides insights into Guest satisfaction and store performance on key attributes.

Digital Operations Evaluation System. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis.

Point-of-Sale Systems. This comprehensive system integrates inventory and labour scheduling, generating instant profit and loss reports as well as enabling digital mobile and loyalty programs currently in development.

Training & Support:

A skilled and passionate support team provides leadership across all key functional areas including Real Estate, Construction & Development, Supply Chain, Marketing, Operations, Training and Financing. Regional operations directors drive business results at the local level, providing strategic and tactical guidance to ensure success.

Unique Business Proposition

  • Two distinct strengths: a delicious recipe for southern fried chicken and the genuine hospitality of Newfoundlanders
  • The food is prepared in small batches, marinated, breaded and hand cut using methodologies that have been honed for 50 years
  • Made Fresh from ScratchTM approach
  • Mary Browns leverages the latest technology to optimize sales/profitability and Guest satisfaction.
 

Investor Profile

  • Proven multi-unit restaurant operator
  • Existing restaurant infrastructure
  • Strong regional / local market knowledge
  • Net worth and liquidity to fund multi-unit launch

International Licence Fee: Upon Application

PaulMartin Hancock will be managing your enquiry.

MH
 

 


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