The Lavazza Il Caffe di Roma Franchise Opportunity
Thanks to the Il Caffé di Roma brand, acquired in 1999, the Lavazza chain has more than 80 direct coffee shops in the Iberian Peninsula, Italy, France, Singapore and the United Arab Emirates. The coffee shops are managed as franchises, although the one in Turin is run directly by Lavazza. Il Caffé di Roma coffee shops, with a feel akin to the traditional Italian cafés, offer consumers a youthful ambience that's ideal for a brunch, a quick snack and an excellent lunch.
At Il Caffé di Roma, the menu also includes coffee-based specialties, scrumptious dishes, and a selection of teas, hot chocolate, sandwiches, pastries and ice creams, all of unbeatable quality. |
Investor Profile
Should have experience in the retailing business and demonstrate they have the financial resources to develop a network with the support of Lavazza expertise and coffee culture.
Master Franchisee Agreement (Country exclusivity & right to sub-franchise)
Market potential: 30 or more outlets
(depending on the mix of direct managed outlets/franchised outlets)
Entrance fee: depending on market potential and development plan.
Service fee from direct managed outlets turnover and from franchised outlets royalties to be applied.
International Licence Fee: from € 150,000 |
