Studio Fitness

Studio Fitness

World Franchise Centre

Studio Fitness

Studio Fitness

“Strong at Everything, Weak at Nothing”

Country of Origin:
Hong Kong
Hong Kong


Operational/Signed (Outlets)

  • Hong Kong - (1)


  • Malaysia
  • Indonesia
  • Singapore
  • Philippines
  • Thailand
  • Vietnam
  • South East Asia
  • China
  • East Asia
  • UAE
  • Saudi Arabia
  • Kuwait
  • Gulf Cooperation Council
  • Middle East
  • Australia
  • UK
  • Europe
  • Worldwide

It's about Changing the game, living by the maxim "Strong at Everything, Weak At Nothing," the creators, Justin Wills and Beau Stephenson, unleashed a cutting-edge, powerful and no-limits brand with constant innovation that destroys old fitness paradigms and redefines the art of the workout.

This world class fitness innovation is best described as a premium boutique fitness studio, a fusion of hardcore fitness, community and vibe.

Founded in 2012 by Justin Wills. 2013 uniting of Co-Creator Beau Stephenson. 2014 saw the opening of the first Studio Fitness in Central Hong Kong. Every element of the company has since been refined, modified and evolved. Shaking up the fitness industry and gaining immense popularity and recognition amongst the likes of Bloomberg, Cosmo Magazine, Warner Bros and Under Armor, the hottest workout in the world is now the world's hottest franchise opportunity.

Format & Revenue

  • Brick and Mortar 2500 sqft to 4000 sqft
  • Primary: Class Membership (Unlimited Membership, Class Credits), Personal Training Membership
  • Secondary: Merchandise Sales (Energy Drink, Apparel and Accessories), Corporate/team Private Group Sessions, Wholesale fitness equipment

Training & Support

Facilitation and management of new franchise development is handled via Studio Fitness Support (SFS) - A fully integrated software command infrastructure allowing streamlined transfer of information between franchisees and Studio Fitness and covering all aspects of unit operation.

  • Site selection
  • Lease approval
  • Studio design and fit-out guidance
  • Business modelling and forecasting
  • A comprehensive 5-day pre-opening training program attended by all staff at Studio Fitness HQ
  • Client management and business management software
  • Branded Energy Drink, Fitness Equipment and Merchandise supply
  • Online integrated payment processors
  • Multi-channel marketing assistance
  • Robust easy to use operations manuals
  • Website production
  • Dedicated in-house Franchise Coach

Unique Business Proposition

  • A fitness industry first, offering multiple revenue streams including:
    1. A brutally effective "one of a kind" fitness concept built like a weapon - precision crafted for maximum impact
    2. 200 personalized Group Classes a month developed and delivered by fitness professionals through a 7-day structured program
    3. 24/7 Personal Training - one on one tailored training and nutrition
    4. Specially engineered hardcore energy drink - "Get Ripped Energy"
    5. A full line of branded fitness apparel
    6. Custom purpose built fitness equipment manufactured exclusively by Studio Fitness - "Artillery Equipment"
    7. Personalized online experience - Individualized front-end client journey for prescribed training programs, membership activation and payment
    8. Slick smartphone applications for seamless bookings and purchases
    9. Global Networking - Surround yourself with powerful people as part of the worldwide Studio Fitness Community
    10. This offering is backed by a rock solid 360 degree support infrastructure and comprehensive training programs

Investor Profile
Studio Fitness seeks a motivated individual with the relentless desire to acquire more than a successful business - adopt an exciting lifestyle that makes money.

  • An enthusiastic leader and competent manager
  • Strong passion to deliver a world class fitness experience
  • Ability to follow manageable systems with an understanding of basic business
  • Ambitions and net worth/liquidity to fund multi-unit ownership

Ultimately all Studio Fitness owners are social "People Persons" who know how to lead a team.

International Licence Fee: Upon Application



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
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