World Franchise Centre



“Food with Roots”

Country of Origin:


Operational/Signed (Outlets)

  • USA - (Many)
  • Canada - (4)
  • Switzerland - (3)


  • UAE
  • Saudi Arabia
  • Qatar
  • Bahrain
  • Kuwait
  • Oman
  • Middle East
  • Latin America
  • Asia

Food was always personal for us at B.GOOD and we wanted to start a business around a simple idea - make food the way it was for us when we were kids. Delicious, homemade, wholesome food made with love. We call it "food with roots". Now, our dream is a thriving business positioned in a restaurant category that is all our own.

We do it by serving delicious food that people feel good about eating. We do it by showing our customers the way we make our food, what's in it, and where it comes from. And we do it by telling the story of our food through the real people who raise, cook, & eat it in our restaurants.

We make food with roots. And we want you to join us.

Brand & start-up training: The first training you will receive is on our brand & start-up program. You'll learn everything there is to know about our brand & concept.

8-week comprehensive training program: We provide an in-depth, 8 week comprehensive training program in which you'll learn every aspect of our business. You'll learn each position in our restaurant & become proficient in every task. You'll learn how to use our training program so you can effectively train your own team on our systems.

Opening weeks: A team of b.good pros will arrive at your store before you open to help train your team & implement our systems. During the all-important first few weeks after opening, that b.good team will work alongside you to ensure that you are successfully executing our systems to deliver excellent food & service.

On-going support: We'll provide on-going support to help you deal with challenges & make sure you are running the best most profitable b.good possible. We will provide frequent operational reviews & work together to improve your team, food, & customer service.

Unique Business Proposition

  • Natural products represent the fasted growing food category
  • Breadth of our menu appeals to a wide variety of consumers
  • Ability to scale to suburban and urban locations
  • Full Breakfast and kids menu offering

Investor Profile
Above all, we're looking for people who are passionate about serving food with roots, want to make money, and believe that they should love what they do. We want you if you're a leader who possesses entrepreneurial drive, lots of energy, and management experience. Ideally, candidates have restaurant and/or retail industry expertise, but character and attitude will also be the most important criteria when we evaluate franchise partners.

International Licence Fee: Upon Application



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.

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