element fresh

element fresh

World Franchise Centre

element fresh

element fresh

“Healthy Dining, Redefined”

Country of Origin:


Operational/Signed (Outlets)

  • China - (40)


  • Singapore
  • Thailand
  • Philippines
  • Indonesia
  • Malaysia
  • Vietnam
  • Japan
  • S. Korea
  • Taiwan
  • Hong Kong
  • Worldwide

The leader in western-style, casual dining in Shanghai & across China since 2002.

Initially famous for its wholesome, gourmet salads and fresh, made-to-order fruit juices & smoothies, the menu is now a diverse selection of continental appetizers, innovative lunch & dinner entrees and American-style breakfasts. The health-fueled and flavor-filled dishes are infused with many superfoods, which people are seeking to add more of to their diet, and see more of in their dining options. Their seasonal menu cycle provides added reason for guests to try our new innovations.

A true dining destination appealing to all age groups, and attractive to many nationalities.

Training & Support

  • Initial in-country development training
  • Four week Management & Operations training programs
  • On site Restaurant Opening Training & Support
  • Periodic training programs and updates
  • Seasonal menu innovation

Unique Business Proposition

  • The leader in western-style, casual dining in Shanghai & across China for over 15 years.
  • Formulated in 2002 by western executives from Whole Foods and Coca-Cola.
  • Privately owned with 2,500 staff members, serving over 15,000 guests daily.
  • All operations systems have been fine-tuned, and engineered to ease the start-up process through to multi-unit management.
  • Food & beverage ingredients will be sourced from franchisee's local market, therefore eliminating the hassle and cost of a complex logistics program.
  • Providing complete design services, and access to our established, cost-competitive suppliers to source many fit-out and décor elements.
  • Insights into their social media marketing machine, with over 1million WeChat 'friends'!

Investor Profile
Area Developer Profile

  • Aligned with our Vision & Values - A clear understanding of the mutual goals and commitments necessary for the success of the business, and be willing to commit the necessary human and financial resources to successfully develop, manage and promote the franchise.
  • Type of Organization - A marketing oriented business involved in multi-unit retailing or lifestyle related franchises, with access to suitable locations or experience in property acquisition/development.
  • Reputation & Image - A prestigious reputation for honesty and integrity in dealing with its partners and associates, its employees, its suppliers, the public and other institutions.
  • Competitive Position - A strong competitive position in their country of interest, with the ability to develop the franchise into one of the market leaders in the country.
  • Financial Strength - A strong balance sheet and success in its primary business, with sufficient capital to finance the franchise and obtain the financing required throughout the development term.
  • Development of Local Infrastructure - A demonstrated ability to develop a local infrastructure and support systems required to successfully manage the launch and expansion of the franchise including operations & training, development, marketing and quality assurance.

International Licence Fee: Upon Application



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.

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