El Sid Egyptian Streatery

El Sid Egyptian Streatery

World Franchise Centre

El Sid Egyptian Streatery

El Sid Egyptian Streatery


“Street food from every corner in Cairo”

Country of Origin:
Egypt
Egypt

 

Operational/Signed (Outlets)

  • Egypt  
  • Saudi Arabia  

Planned/Available

  • UAE
  • Qatar
  • Bahrain
  • Oman
  • Yemen
  • Lebanon
  • Jordan
  • Kurdistan
  • Tunisia
  • Algeria
  • Morocco
  • India
  • Pakistan
  • Bangladesh
  • Greece
  • Turkey
  • Iran
  • Singapore
  • Malaysia
  • Indonesia

EL SID, owned and developed by the Egyptian market leader "Abou el Sid - Authentic Egyptian Restaurant", is a fast growing concept, serving beside the authentic dishes, a wide variety of lip-smacking Street Food, originated from every corner and kiosk around Cairo city, spiced-up by the spontaneous Egyptian lifestyle, all served in a feel-good atmosphere, trendy decoration, attractive packaging and of course competitive prices.

EL SID is designed to operate in high-traffic and pedestrian areas or in shopping malls and airports. Whether for dine-in, take-out, delivery or catering to corporate offices, EL SID is the destination of choice for a fast and tasty meal, served as quick as can be, hence positioned as: Egyptian Streatery.

Franchise Support:

  • Provision of trade secrets and related Know-how
  • Initial and on-going training program
  • Provision of fully documented operating manuals
  • Provision of fully documented recipe cards with detailed cooking, packing and serving techniques
  • Evaluation of potential locations
  • Provision of a full shopping list with products specifications
  • Recommended corporate suppliers list providing preferential corporate rates
  • Provision of a full list of merchandising items with recommended suppliers
  • Provision of decoration guidelines , kitchen layout guidelines and electro-mechanical guidelines
  • Provision of kitchen drawings with a full list of equipment with details specifications and SOP's
  • Support in staff selection and recruitment
  • Provision of training programs (FOH & BOH) including food production, supply chain, food service, cost control, customer relationship management (CRM) and purchasing
  • Provision of experienced key staff including restaurant manager, head chef and two senior cooks (optional)
  • Optional transfer of a chef and a manager from the mother company to the Franchisee
  • Assistance in the installation and customization of the software program for point of sale, cashiering and accounting.
  • Assistance for the launch and on-going marketing, local store promotions, social media and PR plans
  • Pre and post-opening support provided by a qualified task-force
  • Periodic audit visits to the franchised stores and review of financial and operational performances
  • Active R&D support with regular updates of products and services.
  • On-going interactive online operational and managerial support

Unique Business Proposition

  • 16 years of experience in the Egyptian cuisine
  • The First Egyptian street food urban joint (designed for dine-in, take-out and delivery)
  • Unique variety of authentic dishes served in a fast and trendy packaging
  • Tailor-made cart/food stands reflecting the real-feel of a Cairo street experience
  • A merchandise corner inspired by the Egyptian street culture
  • Experienced and dedicated management team
  • Affordable average check of US$ 7 per person
  • Targeting all ages and social groups
 

Investor Profile

  • Business-oriented company with knowledge of the real estate market in the target country with accessibility to prime locations
  • Sufficient capital outlay to fund the establishment of the business and the development of EL SID Egyptian Streatery multi-unit operations
  • Understanding of food and beverage business and franchising
  • Appreciation of EL SID brand value and passion for the growth of the business

International Licence Fee: Upon Application

 

 


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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
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