El Sid Egyptian Streatery

El Sid Egyptian Streatery

World Franchise Centre

El Sid Egyptian Streatery

El Sid Egyptian Streatery


“Street food from every corner in Cairo”

Country of Origin:
Egypt
Egypt

 

Operational/Signed (Outlets)

  • Egypt  
  • Saudi Arabia  

Planned/Available

  • UAE
  • Qatar
  • Bahrain
  • Oman
  • Yemen
  • Lebanon
  • Jordan
  • Kurdistan
  • Tunisia
  • Algeria
  • Morocco
  • India
  • Pakistan
  • Bangladesh
  • Greece
  • Turkey
  • Iran
  • Singapore
  • Malaysia
  • Indonesia

EL SID, owned and developed by the Egyptian market leader "Abou el Sid - Authentic Egyptian Restaurant", is a fast growing concept, serving beside the authentic dishes, a wide variety of lip-smacking Street Food, originated from every corner and kiosk around Cairo city, spiced-up by the spontaneous Egyptian lifestyle, all served in a feel-good atmosphere, trendy decoration, attractive packaging and of course competitive prices.

EL SID is designed to operate in high-traffic and pedestrian areas or in shopping malls and airports. Whether for dine-in, take-out, delivery or catering to corporate offices, EL SID is the destination of choice for a fast and tasty meal, served as quick as can be, hence positioned as: Egyptian Streatery.

Franchise Support:

  • Provision of trade secrets and related Know-how
  • Initial and on-going training program
  • Provision of fully documented operating manuals
  • Provision of fully documented recipe cards with detailed cooking, packing and serving techniques
  • Evaluation of potential locations
  • Provision of a full shopping list with products specifications
  • Recommended corporate suppliers list providing preferential corporate rates
  • Provision of a full list of merchandising items with recommended suppliers
  • Provision of decoration guidelines , kitchen layout guidelines and electro-mechanical guidelines
  • Provision of kitchen drawings with a full list of equipment with details specifications and SOP's
  • Support in staff selection and recruitment
  • Provision of training programs (FOH & BOH) including food production, supply chain, food service, cost control, customer relationship management (CRM) and purchasing
  • Provision of experienced key staff including restaurant manager, head chef and two senior cooks (optional)
  • Optional transfer of a chef and a manager from the mother company to the Franchisee
  • Assistance in the installation and customization of the software program for point of sale, cashiering and accounting.
  • Assistance for the launch and on-going marketing, local store promotions, social media and PR plans
  • Pre and post-opening support provided by a qualified task-force
  • Periodic audit visits to the franchised stores and review of financial and operational performances
  • Active R&D support with regular updates of products and services.
  • On-going interactive online operational and managerial support

Unique Business Proposition

  • 16 years of experience in the Egyptian cuisine
  • The First Egyptian street food urban joint (designed for dine-in, take-out and delivery)
  • Unique variety of authentic dishes served in a fast and trendy packaging
  • Tailor-made cart/food stands reflecting the real-feel of a Cairo street experience
  • A merchandise corner inspired by the Egyptian street culture
  • Experienced and dedicated management team
  • Affordable average check of US$ 7 per person
  • Targeting all ages and social groups
 

Investor Profile

  • Business-oriented company with knowledge of the real estate market in the target country with accessibility to prime locations
  • Sufficient capital outlay to fund the establishment of the business and the development of EL SID Egyptian Streatery multi-unit operations
  • Understanding of food and beverage business and franchising
  • Appreciation of EL SID brand value and passion for the growth of the business

International Licence Fee: Upon Application

 

 


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