Our proposition is to make healthier drinks and snacks available on site for workers in offices and other workplace environments. We have now identified a new, lucrative sub-sector and we are targeting it in a new way.
KoolaKing has entered into a Distribution Partnership with the Rauch Group, one of the major fruit juice and beverage producers in Europe, whose turnover in 2008 was 720million Euros and product sales of over 3.35 billion units.
The workplace has huge profit potential for the marketing of drinks and snacks. The working population was estimated at 21 million in 2005 and estimates suggest that the average worker spends around £4 per day on eating and snacking at work. Assuming the average employee works 230 days a year, the total value of this market is around £19 billion a year.
The state and consumers have become more committed to the benefits of healthy eating, such as the Government's 5 a Day campaign, our Licensees are cashing in from this trend.
For our Licences, Rauch product sourcing ensures access to the Research and Development of a large company with a stable and growing product line, experience in advertising and the mechanics of distribution.
We are strengthening the perceived link between diet and health by donating a proportion of our product sales to our designated charity, The Stroke Association, whose Patron is HRH Queen Elizabeth II.
KoolaKing offers exclusive prime marketing territories at an investment level of £9,850 plus VAT. This includes your initial 10 x locations, telemarketing campaign, chill cabinets, product, POS and head office and field training. KoolaKing does not charge Royalties or management Fees, they derive their profits just like the Licensee from product sales.
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