Coral

Coral

World Franchise Centre

Coral

Coral


“A brand that emulates Elegance, Versatility and Up to Date Trends.”

Country of Origin:
Bahrain
Bahrain

 

Operational/Signed (Outlets)

  • Pakistan - (5)
  • Bahrain - (3)

Planned/Available

  • UAE
  • Saudi Arabia
  • Kuwait
  • Qatar
  • Bahrain
  • Oman
  • Egypt
  • Libya
  • Morocco
  • Tunisia
  • Algeria

Coral is a brand that serves the multifaceted urban lady through the provision of products designed for inspiration via its manufacturing houses in Italy, Malaysia and the Far East.

The product range includes footwear, accessories and bags, which primarily cater to a middle and high income market that segments between the ages of 16 to 45 years.

The brand is distinctive for its Elegance, Versatility and Trends which are combined in its merchandise. The brand fuses its expertise with a contemporary edge to boost a dynamic lifestyle with a radiating beat. Comfort and Dexterity in production are the key features of its products.

Coral resonates strongly with the consumer and is highly motivated by a desire to exceed exceptions. We strive to raise awareness, product innovation and expansion to maintain its consistency. Moreover, by revealing a clear understanding of customer needs, the Brand provides awareness of its outfits that precisely meet those specific needs. Coral keeps on evolving numerous effective mechanisms likewise for driving awareness to consumers.

The Franchisor would conduct training sessions for the Franchisee staff coupled with advice and recommendations on the hiring of new staff as and when needed. If required the Franchisee on its own or at the recommendation of the Franchisor could also provide customized training for its staff.

The Franchisor would reimburse the Franchisee at a pre-agreed percentage of the stock standard value in lieu of expenditure for the purpose of renovation of the retail outlet. Further the Franchisor will provide the Franchisee with rebates on any products proposed for permanent mark down or retail discount.

Unique Business Proposition

  • Shortened lead times from trend identification to product availability at retail outlet.
  • Style variety with the introduction of 20 to 30 new styles each month.
  • Ability to exceed customer expectations and levels of satisfaction through the available of greater choice.
  • Affordable prices while maintaining high quality standards which adds value to the customer's purchase.
  • Customer centric approach which ensures constant contact with the customer for feedback and immediate implementation.
  • Effective inventory management processes which ensure sufficient stock of style / variety to meet consumer demand and immediate removal of non-moving items.
  • Reliable supply chain.
  • "Go Green" production practices.
  • Strong Brand Loyalty which entices repeat orders.
 

Investor Profile

  • Hard–working with a desire to succeed.
  • Good people skills including business, management and customer service skills.
  • High personal standards: excellence, honesty and integrity.
  • Somewhat risk averse and have a desire to purchase a proven product.
  • Ability to work within a system.
  • Stability and maturity.
  • Good financial backing.
  • Stable corporate lineage.
  • Can easily obtain suitable locations in the countries of operation.
  • Experience in the same or similar industry would be preferred.

International Licence Fee: Upon Application

 

 


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