Michèlle Belau

Michèlle Belau

World Franchise Centre

Michèlle Belau

Michèlle Belau

“We do not just sell clothes, we sell illusions”

Country of Origin:


Operational/Signed (Outlets)

  • Peru - (34)
  • Dubai - (1)


  • UAE
  • Dubai

Michèlle Belau is a brand with its own personality, having an authentic and different purpose, in which the International trends, as well as personal inspirations, go hand in hand creating exclusive collections that are not possible to be repeated or imitated.

In Michèlle Belau we believe that each and every person is beautiful in their own unique and special way, and that the important role of our garments is to serve as a tool so that each woman can project her own personal beauty, personality and soul, feeling real, comfortable and more importantly herself.

Today with more than 250 direct collaborators we can proudly say that as a group of human beings we are committed with excellence.

Since 1998, Michèlle Belau has positioned itself as a leader, not only in design and development of collections, but also in retail of woman clothing.

Today we have 12 Ateliers in Perú and 1 in Dubai; as well as 11 boutiques

Essentiel, casual brand with Michèlle Belau's "umbrella", besides having a presence in Perú through Ripley Shop - in - Shops.

With striking and attractive presence, Michèlle Belau is a corporation composed of highly qualified professionals, ready to conquer the International markets through a franchising plan.

Training & Support

Site Selection: Provide guidance and analysis in determining the ideal location for new store.

Store opening: Offer assistance and guidance in architectural service and store design to construction equipments, fixtures and local store marketing and launching activities.

Range planning: planning the entire range for the new store according to local market's lifestyle need including the blueprints.

Retail Operation and Product Training Program: Provide operation training, Product Knowledge and Customer service including Personal Shopper.

Visual Merchandising Training Program: Conduct skill training Program on unique in-store merchandising process and window display set up.

Information System Services: Offer systematic IT foundation for Fashion retailing business opportunity conducted by IT consultant.

Planning & Buying Support: Continuously offer assistance in seasonal range planning & buying.

Product Training Support: Offer Operational, Service & Product training for Skill development & continuous improvement

Visual Merchandising Support: Provide seasonal training for new in-store merchandising processes and window displays

Advertising & Promotional Support: Provide Support to franchisees in Marketing plan development & assist with local marketing offers alongside evaluating & analyzing effectiveness

Social Media: brand Identity and promotional events, in constant communication to the customer through Facebook, Instagram, Twitter and Website.

Support Services: Offer consistent & consultancy to all franchisees

Unique Business Proposition

  • Unique Store Concept: Crafting unique brand Identity, everything is carefully designed looking to surprise and exceed expectations. The Michèlle Belau ateliers have a romantic, French and elegant style.
  • Visual Merchandising: Communicating brand Personality & seasonal trend stories through window & in-Store merchandising.
  • Brand Image: Developing strong presence in all brand collaterals and seasonal catalogues.
  • Social Media: brand Identity and promotional events, in constant communication to the customer through Facebook, Instagram, Twitter and Website.

Investor Profile
Retail industry experience with infrastructure in place to handle logistics, distribution and sales.

Financial resources to support multi store roll out.

Good connection with mall operators in the territory.

International Licence Fee: Upon Application



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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.

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