| Red Hot Camera |
Country of Origin: Australia |
 |
 |
Red Hot Camera (RHC) combines the internet, digital technology and its own patented, low level aerial photography system to provide a 'one stop shop' range of visual marketing solutions for the real estate industry.
Red Hot Camera provides a one stop shop range of visual marketing for the real estate industry.
RHC's target market presently offers significant potential growth as the provision of these services on a franchised national basis is a recent concept. As markets become aware of the product, demand increases significantly.
RHC directors have been involved in the US, UK, Australian and New Zealand real estate markets, they have experienced first-hand the increasing popularity and expanding market for professional photography and web based property promotion.
Recent macro-economic developments have further increased the demand for these services as sellers and estate agents look for every advantage they can when promoting a property in a 'crowded' marketplace.
Rapidly evolving technology and its consequent impact on delivery systems and services means a key focus of RHC as Franchisor is the continued assessment, testing and development of new technology and products.
|
|
Unique Selling Points
- 20 Meter, patent pending, sidewinder pole
- Interactive Floor Plans that can be linked direct by clients own web sites
- Virtual tours that can also be linked direct by clients own web sites
- Automated management and accounting processes for the National Franchisor. The website coordinates the franchisees product/service provision with client billing, in turn interfacing with a comprehensive on line accounting package.
- Accounting is integrated between franchisee and franchisor allowing easy auditing of Franchisees activity.
- Website also allows clients ( Real Estate Agents) to link their own sites to the features so their own sites display interactive floor plans, virtual tours, thus not requiring the ability themselves to host the technology.
- RHC has a team of web site developers and an in house technology assessment program ensuring ongoing adaptation and adoption of technological advances into RHC's products and services.
|
Operational Countries (No. outlets)
- USA - (20)
- Australia - (15)
- UK - (14)
- New Zealand - (5)
|
Expansion Countries:
- USA
- UK
- Australia
- Worldwide
|
Investor Profile
- Low overheads, the appeal of the 'out and about' nature of the job combined with working from home - no premises. Previous photograph experience is not required, RHC will train successful candidates in the specialised field of property photography.
- Relatively low start up costs, particularly if the interested party already has camera, personal computer etc.
- For existing photographers, RHC offers ready access to wider range of product and service provision than they can offer as sole traders and greater resources e.g.: Pole, Web Hosting and sharing with client of Interactive floor plans, Virtual tours etc. RHC keeps franchisees up to date with technology and equipment developments and the consequent evolution of products and services through information systems and training.
- Many prospective franchisees like the nature of the business - the idea of photography and the 'clean' and flexible nature of the work.
- Strong Brand Image is self promoting - RHC colours logo vehicle etc
International Licence Fee: from € 100,000 |
| |
