W&G

W&G

World Franchise Centre

W&G

W&G


“Authentic Rustic Mediterranean ”

Country of Origin:
Canada
Canada

 

Operational/Signed (Outlets)

  • Canada  

Planned/Available

  • Worldwide
  • UAE

THE BRAND

The W&G brand was originally conceived in 1996 in Montreal, and has gained over the course of the past 17 years an unparalleled following from locals and tourists alike.

RUSTIC MEDITERRANEAN

Vibrant and inviting, yet expansive and grand, it captures and speaks to clientele of all ages and all walks of life. Combining its warm and classic colours with its all encompassing cuisine, W&G has been best described as "Rustic Mediterranean."

LAYOUT

The restaurant spans two floors and is complemented by two terraces in the summer months. A large bar is the focal point of the first floor while the open kitchen complete with brick pizza oven is the main attraction. A beautiful, simple and yet carefully decorated space with deep greens and greys combines with a wood décor, offering an unparalleled rustic feel.

THE FOOD

W&G is best known for its fresh, homemade pasta and traditional sauces and for thin crust pizza baked in a wood oven. The W&G menu also features a fantastic selection of regional varieties in beef, veal and seafood. Authentic italian food at its best!

BAR AND WINE

The sprawling bar located in the centre of the restaurant carries an impressive variety of spirits, domestic and imported beers as well as wines. Over 100 different wines are impressively displayed throughout the restaurant at any one time. The wine list is extensive and value-oriented with selections by the glass or by the bottle from around the globe.

Training & Support

  • Territorial grant of brand rights
  • Interior design and FF&E manual (will require execution by local architect appointed by franchisee)
  • Construction and site development support
  • Master manual, which includes all operational and brand manuals, full comprehensive product definition library and all systems and HR packs.
  • Business plan development support
  • Pre-opening conceptual product adaptation management (to adapt to local market)
  • Critical path management support
  • Pre-opening marketing, social media and PR support and pre-opening strategy development
  • On-going marketing, social medial and PR support
  • Senior team search and selection support
  • Senior team pre-opening training program (in franchisor location)
  • Junior team pre-opening training program (on site)
  • On-going cultural promotional activity support
  • On-going strategic marketing / PR support
  • Branded product supply

Unique Business Proposition

  • Dynamic restaurant experience
  • Rustic and extremely approachable in design
  • Diverse, approachable and large Italian and Mediterranean menu offering
  • Family orientated
  • Iconic history and long standing trading record
 

Investor Profile

  • Solid business experience
  • Proven expertise in owning and operating profile restaurant businesses
  • Prior franchise experience is ideal
  • Net worth of US$3M and US$1M in liquid assets
  • Local knowledge in the areas of real state, labour, distribution, restaurants and government regulations
  • Commitment to grow with brand

International Licence Fee: Upon Application

 

 


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