World Franchise Centre



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Country of Origin:

 

Operational/Signed (Outlets)

  • South Africa - (60)
  • Saudi Arabia - (2)
  • Namibia - (1)
  • Tanzania - (1)

Planned/Available

  • Gulf Cooperation Council
  • Middle East
  • Northern Africa
  • Europe
  • South East Asia

Unique Business Proposition

  • THE BEST OF BOTH WORLDS
  • We are seeing a shift in the world of coffee. The global recession coupled with political uncertainty in coffee growing regions has led increased price fluctuations in coffee prices. Franchises are realising now what we have realised for many years - companies cannot live on coffee alone.
  • Dulcé Café bridges the gap between traditional coffee house and restaurant which gives our partners far more flexibility and giving our customers more choice in terms of product.
  • We are slowly starting to see this being introduced in other franchise brands as they realise that the modern customer wants more than just a cup of coffee to go.
  • While the major American brands for example sell a brand we focus on selling the customer an experience - we do this through our "5 senses model".
  • TASTE: The taste of our freshly prepared food
  • SIGHT: Our modern, clean and sophisticated design attracts only the most discerning clientele
  • SMELL: The smell of our freshly baked pastries and coffee
  • TOUCH: Our comfortable couches and seats will give the customer a sense of being in their home away from home
  • HEAR: Our deep soothing Latino and Bossa Novabeats which will transport you to the street
 

Investor Profile

International Licence Fee:

 

 


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Disclaimer: World Franchise Associates Ltd. is a privately owned limited liability company specializing in international franchise development and advisory services.
World Franchise Associates is not an NGO or franchise association and is not affiliated in any way with the World Franchise Council.
World Franchise Associates is a member of the International Franchise Association. Member of the IFA International Committee and
Member of the Advisory Council for the Global Restaurant Leadership Conference.

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