800 Pizza

800 Pizza

World Franchise Centre

800 Pizza

800 Pizza

“Traditional Wood-Fired Baking”

Country of Origin:


Operational/Signed (Outlets)

  • UAE - (13)
  • Qatar - (5)


  • Saudi Arabia
  • UAE
  • Kuwait
  • Bahrain
  • Oman
  • India
  • Pakistan

800 Pizza is considered the most successful authentic Italian pizzeria chain in the UAE nowadays and the very first to bring the art of traditional wood-fired baking to Dubai in 2007. As of today. 800 PIZZA is one of the very few if not the only company in Dubai to maintain a 100% wood-fired baking policy.

Our Story With 800PIZZA now being considered by many to be the finest Italian Restaurant in town, you wouldn’t really believe how small it was when it all started. Mr. Alessandro D’Ubaldo, the mind and soul behind 800PIZZA, had been living in Dubai since 1999, and in 2006, he started working on a PIZZERIA project due to his passion for traditional and authentic Italian food.

March 8, 2007, the very first branch was opened in Al Barsha despite having the most dynamic name in the long and colorful history of pizza making, 800PIZZA was a gem of an establishment. Little more than a hole in the wall, it contained the Italian owner’s pride and joy, a genuine handcrafted wood burning oven flown in all the way from the “The Boot” of Southern Europe. In 2010, 800PIZZA joined hands with Belhasa Hospitality which resulted in a strong growth of its business. By October 2012, the joy and satisfaction that 800PIZZA brought to all its customers were not just contained within the 40sqm branch in Al Barsha, Dubai, but had spread all over the city with additional 4 branches in Dubai Marina, Downtown Dubai, Motor City, and Ibn Battuta Mall.

800PIZZA’s ardent passion and wish to share a taste of real Italian cuisine with people in this part of the globe is indeed a huge SUCCESS. With new branches opening, 800PIZZA has proven its excellence in the food industry and has surely built a brand recognized by many as the leading name in Traditional and Authentic Italian Food.


  • Phase I training at 800PIZZA headquarters for a period of 21 to 30 days pertaining to administrative, operational, and sales/marketing matters
  • Phase II training at franchisee’s outlets for a period of 10 to 14 days to assist the franchisee in the commencement of operations


  • Exclusive license to use the 800PIZZA trademarks
  • Exclusive license to use the 800PIZZA marketing and operational systems
  • Assistance in the location selection and construction specifications
  • Supply of equipment and furniture
  • Preparation of the marketing campaigns to launch the franchised units
  • Permanent support & assistance
  • Operation and management manuals
  • Supply of 800pizza’s exclusive F&B items

Unique Business Proposition

  • The origin of the wood-fired stone oven is lost in time but leads us back to the origin of bread when the only way to bake was by means of a wood-fired oven.
  • The wood-fired oven provides the food with a wholesome aroma that cannot be achieved with other types of cooking; it creates a unique and wonderful flavor through the open flame of the burning wood, the intense heat it generates, and the direct contact between the dough and the stones.
  • Nowadays many ovens are manufactured with a stone base but they are powered electrically or by gas, this will accumulate heat mainly at the top of the oven (cooking the food from the top) on the other hand, thanks to the burning charcoals, a wood-fired oven will transmit a powerful heat in the stone floor itself baking the pizza from the bottom also, that’s why the bottom of our baked Pizza have dark areas (there where the dough was more in contact with the hot stone base).

Investor Profile
THE IDEAL FRANCHISEE Although there may be a number of viable franchisee profiles, 800PIZZA Management believes that it should operate with franchisees that meet the following criteria:

  • Entrepreneurs or Corporates
  • Have substantial F&B industry experience.
  • Have relevant resources in terms of IT, Financial, HR and Government liaison.
  • Has suitable locations shortlisted and available in the countries they operate in.
  • Hard-working with a desire to succeed.
  • Good people skills, including business, management and customer service skills.
  • High personal standards: excellence, honesty and integrity.
  • Ability to work within a system.
  • Stability and maturity.
  • Exposed to business and businesses operation.

International Licence Fee: Upon Application



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