Laura Ashley

Laura Ashley

World Franchise Centre

Laura Ashley

Laura Ashley


“Franchise one of UK's most iconic brands ”

Country of Origin:
UK
UK

 

Operational/Signed (Outlets)

  • UK  
  • Armenia  
  • UAE  
  • Qatar  
  • Bahrain  
  • Malaysia  
  • Japan  
  • S. Korea  
  • China  
  • Hong Kong  
  • Australia  
  • New Zealand  
  • Chile  
  • Poland  
  • Cyprus  
  • Ireland  
  • France  
  • Spain  
  • Greece  
  • Netherlands  
  • Belgium  
  • Luxembourg  
  • Sweden  
  • Denmark  
  • Russian Federation  
  • Ukraine  
  • Bulgaria  
  • USA  

Planned/Available

  • Saudi Arabia
  • Kuwait
  • Oman
  • Jordan
  • Kazakhstan
  • Azerbaijan
  • Pakistan
  • Lebanon
  • Israel

Laura Ashley one of UK's iconic design-led brands.
Celebrating 60 years anniversary in 2013.
Proven international concept with wide appeal.

Sub franchise rights available for territories of KSA, Kuwait & Oman.
Home Furnishing & Ladies Fashion Retail sectors.
Mid range pricing & excellent quality.
Home Concept USPs:

  • Made to Order Furniture
  • Made to measure Curtains
  • Fabrics & wallpaper
  • Lighting

Fashion concept target consumer 30+.
Home store size approximately 270 to 350 m2.
Fashion store size 120 to 140 m2.
Full training & support will be given by Master Franchisee.

INITIAL SUPPORT AND TRAINING:

  • 2 to 4 weeks of initial training at AAR’s HQ and Company owned stores in the UAE for 3 to 4 individuals of the Sub Franchisee’s staff. Travel, accommodation and subsistence to be paid by the Sub Franchisee.
  • Final site selection to be approved by AAAR’s site selection team.
  • 1-week onsite pre-launch training and store set-up provided by AAR. Pre-launch training includes Senior Retail Manager in KSA for support for the first Sub Franchised Laura Ashley location. Travel, accommodation and subsistence to be paid by the Sub Franchisee in connection with such onsite pre-launch training. All visa formalities will be arranged by the Sub Franchisee.
  • Merchandise planning and first order for each store.
  • Assistance with lists and specifications of equipment, furniture, fixtures and fittings.
  • Assistance with supply and customization of software programs such as POS, accounting, reporting and others. Costs associated with such programs are in addition to any development or Sub Franchise fees.
  • Assistance and guidance in relation to launch marketing program and customized marketing plan, design and artwork.
  • Initial layout drawings
  • Display furniture for Home stores will be manufactured in Dubai. Display furniture for Fashion stores will be manufactured in Europe. Sub Franchisee will be responsible for cost of manufacture & shipping.
c. ON-GOING SUPPORT:
  • On-going provision of management, operational, technical advice and guidance through telephone or electronic communication, video conferencing.
  • Advice and guidance in relation to annual marketing programs and local store marketing.
  • Periodical review of financial auditing and production of updated business plans.
  • On-going presence of franchisee on Company’s regional website.
  • Ongoing supply of proprietary products and sales aids at Sub Franchisee expense.
  • Ongoing update of operations manual as and when deemed necessary.
  • Ongoing support in development of promotions and marketing ideas.
  • Support in relation to piloting Sub Franchisees’ ideas on new products and services in the Company-owned stores.
  • Support in relation to the design of e-media and newsletters.
  • Ongoing access to marketing and point of sale materials library.

Unique Business Proposition

  • Aspirational brand
  • Twice yearly catalogue
  • Stunning visual merchandising
  • In-store roomsets showcase the range and allow the consumer to express their personality with the range of options within the beautiful colour palettes available when planning their home make over
  • Full solution for furnishing/furniture of lounge, dining, study, bedroom & children’s room
  • Interior Design Service option for residential projects
  • Made to order furniture
  • Made to measure curtains
  • Extensive drape & upholstery fabrics range
  • Large range of high quality wallpaper
  • Excellent home lighting range
  • Large range of cushions, bedlinen and other home accessories generate daily sales
  • 13% annual franchise business growth 2013
 

Investor Profile
Retail industry experience with infrastructure in place to handle logistics, distribution and sales
Ability to handle complex home furnishing/furniture categories
Financial resources to support multi store roll out
Good connection with mall operators in the territory

International Licence Fee: Upon Application

 

 


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