Bennigan's

Bennigan's

World Franchise Centre

Bennigan's

Bennigan's


“American Fare - Irish Hospitality”

Country of Origin:
USA
USA

 

Operational/Signed (Outlets)

  • USA - (26)
  • S. Korea - (22)
  • Mexico - (6)
  • Cyprus - (4)
  • El Salvador - (2)
  • Dubai - (2)
  • Panama - (2)
  • Bahrain - (1)
  • Qatar - (1)

Planned/Available

  • Central & South America
  • Eastern Europe
  • Middle East
  • Asia
  • Europe
  • South East Asia
  • UAE

Bennigan's offers crowd-pleasing food combining longtime favorites with innovative new American fare selections, a bountiful selection of ice cold beers, specialty drinks and wines.

Bennigan's was established in Atlanta, Georgia in 1976 by Norman Brinker, the founder of Steak & Ale. Almost forty years later, Bennigan's is still the iconic brand loved by all and is re-establishing itself as the leader in casual dining. The mission at Bennigan's is to deliver exceptional service to every guest, every meal, every day. Committed to the welcoming, friendly and festive spirit of Irish Hospitality, Bennigan's offers crowd-pleasing food combining longtime favorites with innovative new American fare selections, a bountiful selection of ice cold beers, specialty drinks and wines. Bennigan's Franchising Company began a Legendary comeback in 2011 by re-energizing the beloved brand with a commitment to provide memorable experiences for our guests and ensure that all who come to Bennigan's will leave with a lifetime emotional connection to our brand.

Bennigan's is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food, innovative drinks and friendly Irish Hospitality, this Legendary brand delivers memorable dining experiences to every guest, every meal, every day. Every member of the team "bleeds green," and the company's revolutionary comeback has introduced a new generation of Bennigan's that speaks to the brand's history and pays respect to its heritage. Bennigan's has returned to its roots established 37 years ago. New and existing franchisees are benefitting from the chain's Legendary comeback, which began in May 2011.

Management Training: Bennigan's, or a designated third party, will provide training to you and your restaurant team. Your management team will be required to complete a 6 to 8 week training program based on prior experience. Onsite training will be provided to entire team before restaurant opening. All parties must successfully complete the training to the satisfaction of the Bennigan's Operations/Training team prior to opening your restaurant.

Grand Opening Support: For the pre-opening of your first Bennigan's, members of our Operations and Marketing Teams will assist you from 45 days prior to your Grand Opening.

On-Going Training: We believe great training equals lower turnover and stronger guest retention. Therefore, we provide continued support to team members. Bennigan's University, our online learning module, helps drive the retention of both staff and guests.

Marketing Support: Our goal is to help you successfully market your brand. We put a marketing calendar in place to help drive sales, increase check average and guest count. Marketing tools provided include: Intranet, Email Marketing, Social Media Support, New Photography, Pipeline Items/Menu Development.

Unique Business Proposition

  • Bennigan's now features one of the most economical casual dining opportunities available today. With a low cost of entry and a value-engineered proposition maximizing return on investment, Bennigan's is well positioned to recruit new franchisees and support them in ways where other franchisors are limited.
  • Low franchise fee
  • Roughly $1 million total investment
  • Onsite training provided
  • Restaurant conversions permitted
  • Creative Services/Bennigan's Marketing Service Center
 

Investor Profile

  • Has prior management level experience in food service and/or restaurant operations.
  • Willingness to follow our proven operating system
  • A solid business person with a strong desire to succeed
  • Possesses experience in restaurant franchising
  • Meets the financial requirements

International Licence Fee: Upon Application

 

 


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