World Franchise Centre

“New Zealand’s Original Gourmet Burger”

Country of Origin:

New Zealand

Operational (Outlets)

• New Zealand - (27)
• Saudi Arabia - (3)
• UAE - (3)
• Australia - (1)

Planned/Available:

• Middle East
• Europe
• Asia
• USA
• Canada
• UK
• Singapore
• China

BurgerFuel is a gourmet burger concept proudly born and bred in New Zealand. Since 1995, BurgerFuel has been a high energy brand driven by the purpose of engineering the ultimate burger experience as an alternative to the standard multinational fare. The company is currently listed as a public company on the New Zealand stock exchange.

BurgerFuel has a vision to become the world’s dominant gourmet burger brand through proprietary offerings such as 100% pure New Zealand ground beef, sweet natural batchmade tomato relish, eco-award winning recycled, recyclable and biodegradable packaging, Kiwi designed store and kitchen fittings - all wrapped in a brand full of passion, entertainment and of course, fun.

BurgerFuel has become known for delivering wholesome, organic, natural, fresh and delicious food wherever possible, attracting customers that are both opinion leaders and key influencers in their social spheres.

Training and Support

BurgerFuel offers full training and support across all facets of the business centering around strong relationships with Master Licence partners

• Store design and development support
• Full operating, training and systems manuals
• Full store management and staff training courses
• Sales and marketing programmes and support
• Brand development and social media tool boxes
• Ongoing support from BurgerFuel Worldwide offices in both Dubai and New Zealand

Unique Business Proposition

• Kiwi Gourmet Burgers conceptualised
• 100% Pure New Zealand Grass Fed Beef
• Patented ‘Doofer’ burger holding device
• Highly detailed systems and operating procedures
• Leader in the gourmet burger category
• Unique brand and food offering and positioning
• Established office in Dubai for regional growth and development support in addition to New Zealand HQ.

Investor Profile
Ideal Master Licence candidates will have:

• Expertise or prior experience in the food or hospitality sector
• Brand management experience with high-tier, premium brand identities
• Local site procurement contacts and partnerships
• Strong organisational structure to manage procurement, logistics and distribution
• Sufficient capital funds for an active store rollout programme
• Passion for the BurgerFuel brand and concept

International Licence Fee: Upon Application