The Neuhaus Franchise Opportunity
Since 1991, Neuhaus has been the absolute market leader in the luxury praline sector in Belgium and Luxembourg, and has retained this enviable position by further developing its home market.
Thanks to a well-defined marketing strategy and an international network of nearly 2,000 sales outlets, more than 2,400 tons of Neuhaus products are sold annually in 50 countries. Investment in modern technology has undoubtedly contributed to this success, but the traditional production methods are just as important.
Even today, more than one-third of the pralines that Neuhaus sells are still made individually, by hand. It is an extremely costly affair and this is virtually the only company where it is still done, but therein lies the faultless and matchless quality of Neuhaus products. |
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Unique Selling Points
- The praline, invented by Neuhaus, becomes the accessory "par excellence" for the best hot chocolates. In order for everyone to have their favourite hot chocolate, Neuhaus has developed a range of delicious flavours for many convivial moments.
- ChocoSpresso is an original rediscovery of hot chocolate; a new range of 6 pralines with different and refined tastes to melt in hot milk.
- Neuhaus continues to develop new recipes, shapes, flavors with full respect of quality and 150 years of tradition.
- Neuhaus is redecorating its stores with coral red and chocolate brown colours, and with noble materials, creating an atmosphere of chocolate and luxury with a dynamic and trendy touch.
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